The printing industry needs people with passion who understand what quality, timeliness, and cost effectiveness are and who understand the importance of Individualised solutions. Printing is primarily a customer manufacturing process where very few jobs are exactly alike. Customer satisfaction is always dependent on how well the job meets the customer's expectations. Dubai Outdoor Media (DOM) understands that in this highly competitive business environment, customer satisfaction is more important than in virtually any other industry.

The Challenge
DOM has a reputation for delivering bothe dquality and service for the complete outdoor media industry. With the changing work environment, which sees professionals becoming increasingly mobile with more time spent on the road, allowing greater opportunities for companies to showcase their products through outdoor advertising, business at DOM has increased manifold. "With demand increasin, we found that we were outsourcing many print jobs, a situation which did not allow us to have complete control over the end product. We required a superwide format printer that would meet both the increasing demand for outdoor printing and high quality", explains Akbar Sha Abbas, General Manager, DOM.

The Solution
"We were introduced to the BLAZE XLjet at the Jacky's stand at Sign & Graphic Imaging 2003 exhibition. Our team was so impressed with both the features of the printer and the technical know-how of the Jacky's representative that there was no room for debate on which printer we were going to get", recalls Abbas.Because no one knows exactly how a job will look until it is actually printed, the checks and the balances built into the process are especially important. Jacky's not only provided DOM with a superwide format printer, but an HP Designjet 5500 for proofing purposes and a ColorGATE RIP software to improve productivity and manage results better on their Designjet. Prime hoardings require superior UV ink quality and print finishing that the BLAZE XLjet provides quality solutions for outdoor prints and gives DOM the opportunity to execute more printing jobs in-house - thereby cutting costs and time.

OVERVIEW

Company Dubai Outdoor Media Dubai, UAE Product Overview Blaze XLjet5 Blaze XLjet3 HP Designjet5500 ColorGATE RIP

Results at a Glance Quick turnaround Multi roll handling of up to three rolls simultaneously High speed printing Proven reliability for wide range of applications

Competitive Advantage Increased print quality Long print runs High resolution Fast processing Media profiles for a wide range of media types

Application Backlit Nupolas Bridge Graphics Billboards Complete range of other outdoor media applications

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The Benefit
The BLAZE XLjet has the flexibility to switch effortlessly between printing