 In the hustle bustle world of today where everyone wants to get to somewhere fast, most professionals find themselves on the move. Advertising too has adapted to this phenomenon - evidenced with the introduced a new concept known as mobile advertising. Roly-Pub, a premier mobile publicity company headquartered in Lebanon, works on one basic premise - since the audience is not static, why should the communication medium be so. Hence, mobile advertising helps in taking the brand to the consumer and not waiting for the consumer to come to the brand.
The Challenge
Motion sells - it is proven that motion attracts attention. Research has shown that mobile advertising is more effective in generating sales and awareness. The benefits of Roly Pub scrolling billboards were obvious to their clients. But they needed a printer that would match and exceed the expectations of their clients in terms of clarity, perfect printing quality and quick turnaround time. Khaled Chehabeddine, General Manager, Roly-Pub Emirates adds, "Since the advertising would be on the move, the printer had to have the ability to print on varied and textured material and we also wanted a printer which had multi features which would enable us to offer more to our clients thus expanding and growing our business."
The Solution
"Since we already had an HP printer, we wanted to first look at the options under the HP brand. We were just launching in Dubai and wanted to make sure that the company from which we bought our printer was reliable and also could help us make and informed choice. Jacky's was the one company that stood out as it had a very strong brand image in the market", says Chehabeddine. The printer that best suited all the requirements of Roly-Pub was the HP Designjet 5500ps as it had features that ranged from printing on multiple types of media, speed resulting in fast turnaround time, far superior quality and cost effectiveness.
OVERVIEW
Company
Roly-Pub Emirates
Dubai, UAE
Product Overview
 HP Designjet 5500UV
ColorGATE RIP
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Results at a Glance
Much higher images quality
Easy integration workflow
Faster turnaround for greater customer satisfaction
Smooth gray transitions
Low maintenance
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Competitive Advantage
Excellent color management
Fast processing
Reduced margin size option for larger print area
Proofs spot colors
Ease of use
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Application
Vehicle Graphics
Point of Sale
Mupis
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The Benefit
 Mobile publicity is dynamic. It can do what 35 billboards do with an even greater impact and the HP Designjet 5500ps ensures that Roly-Pub can cater to the requirements of a broader spectrum of customers because of the size, clarity, quality and speed of delivery. Formally, posters used to get cut off as a result of empty ink cartridges and hence one of the most appealing features of the HP Designjet 5500ps is that the ink cartridge can be changed while the printer is in use. Due to the speed of the HP Designjet 5500ps, Roly-Pub is now in a position to expand their business beyond 'mobile' advertising by augmenting printing orders for mupis, gondolas, coupons, etc. The HP Designjet 5500ps has become and indispensable part of Roly-Pub and to reitereate this, Chehabeddine adds, "Our business opportunities have grown once we purchased the HP Designjet 5500ps and it will continue to be one of the most important print machines in our production cell."
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