In a business where speed and quality spell the difference between success and failure, The Image Works leaves little to chance. With an enviable reputation for professionalism and creativity, it was pivotal that the printing equipment delivered to the exacting vision of the creative team.

The Challenge
In the brief span of six years, a period covering The Image Works' own launch intothe Dubai media environment and consolidation there, the graphics industry in the emirates has witnessed boom unlike any other seen here in this sector in the past. Keeping up with the demand for quality graphics produced in record time, meant the addition of increasingly sophisticated printers to the existing print set-up at The Image Works.

To decide which printer would best mee their business requirements, The Image Works examined three critical aspects. "We were looking for a large format Ink-Jet printer which met the needs of the market. To do that it had to be fast, it needed to produce the best results and had to be supported by customer focussed after sales service", says Kevin Draper, Senior Managing Partner, The Image Works Group.

As HP loyalists, with the HP 3000 and 5000 still in use at the company, The Image Works first examined the HP product range to see if any of their products suited their requirements and found all the essential qualities in the six-color HP Design Jet 5500.

The Solution
Factors tipping the scales in favour of the HP Designjet 5500 included its ability to print at some of the fastest speeds - without compromising on its superb photo quality for all large format printing on an impressive range of media and its color consistency - evident throughout the entire job run.

"Once we had identified the printer, we needed a stable, dependable and reliable place from where we could purchase it. HP highly recommended Jacky's, both for its track record of exemplary after sales service and commitment to customers.

"The printer's performance is outstanding from all points of view - image quality is exceptional and turnaround incredibly fast. The modular ink system, high capacity ink cartridges and extra wide print heads give reliable, high speed printing with longer periods without supervision", says Draper.

OVERVIEW

Company The Image Works Group Dubai, UAE Product Overview HP Designjet5500

Results at a Glance Higher image quality Unmatched speed Quick turnaround Lower operating costs

Competitive Advantage Excellent color management Unrivalled value for money High resolution Fast processing Media profiles for a wide range of media types Best after sales service

Application Point of Purchase Exhibition Graphics Point of Sales

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The Benefit
A moment lost due to printer faults is a loss maker, hence the after sales service provided by Jacky's ensures that precious minutes are not lost due to printer down time. "We have found that the best after sales service that we have ever received so far has come from Jacky's", reaffirms Draper.

With major clients such as Canon Middle East, Intel, British Tourist Authority, Dubai Health Care City, Jebel Ali Freezone Authority and most of the international advertising agencies, The Image Works takes up the challenge to create a striking media dimention.

With its large body of clients, and operating in a highly competitive market, quick turnaround is vital. "If it wasn't for the last minute, it wouldn't get done and HP printers are probably among the fastest on the market today", says Draper.