Atlas Group, made up of Atlas Printing and Atlas Media communications, has just taken delivery of three HP large format printers to be able to tap into new segments in this sector catering to signage, displays and large installations. The company known for its offset and magazine printing work, now has three new lines of printing that it will be catering to with the new machines.
Atlas has now installed an HP Latex 1500, that allows them to undertake print jobs that are 3.2 meters wide, the HP Latex 800W that allows them to offer white printing roll to roll including white printing, and the HP R1000, a flatbed rigid printing press that absorbs production peaks with high-speed quality and rigid media printing.
The machines were installed and supported by the team at Jacky’s Business Solutions.
According to Amit Radia, founder of the Atlas Group, clarified, “Our traditional business was disrupted during the pandemic. As a business that has a strong history of resilience, it was a natural progression for us to explore and expand our digital printing options combining our offset printing mindset with the new digital technologies that opened us to new possibilities.”
Atlas Printing decided to diversify into wide format digital printing to target into POS (point of sale) and POP (point of purchase) segments that had wider appeal not just in the retail and hospitality space but the new HP technology also enabled the company to print on any substrate which further opened up applications in events, exhibitions and interior design too. According to Radia, HP’s Latex tipped the scales because of its eco-friendly, water based technology.
He added, “We see a great potential for growth and anticipate that this can become close to what our offset printing used to be. Digital print counts for 30 % now - and with the demand for events - this business model could well account for more 50% of our business over the next 2-3 years.”
Atlas Printing is now a one stop hybrid printing services offering options from printing small quantities of business cards for the consumer to full-fledged indoor style printing of wall papers and other designs.
If you want to find out more HP machines and what it can do for you, please reach out to one of our team on firstname.lastname@example.org to set up a consultation.