As demand for smarter public service delivery grows across the Middle East and Africa (MEA), Jacky’s Business Solutions is extending its successful partnership with Malaysia-based General Microsystems (GMS), a leader in queue management systems. The two companies, already well-established partners in the UAE, are now bringing their integrated technology and regional experience to new markets across the region.
This expansion builds on a strong foundation. In the UAE, Jacky’s has delivered queue systems that reduce wait times, increase transparency, and improve citizen satisfaction across government service centres and public offices. With MEA infrastructure rapidly evolving, these proven solutions are poised to play a critical role in enabling efficient, people-first public services.
Why this matters now
The global queue management system (QMS) market is expected to double in value — from US $600 million in 2023 to more than US $1.2 billion by 2030. In high-traffic environments like hospitals, licensing centres, and municipal service hubs, demand for operational efficiency and customer insight is driving digital transformation.
Jacky’s and GMS are responding with a scalable, integrated approach built for public-sector needs. This includes:
- AI-powered queue intelligence: Leveraging facial and speech recognition alongside predictive analytics for dynamic service flow.
- Mobile-first, ticketless systems: Access via QR codes and web portals, removing the need for app downloads or paper tickets.
- Cloud-based dashboards: Enabling agile staff allocation and real-time performance tracking.
- System integration: With platforms such as UAE Pass and the Happiness Meter, providing richer data for service improvement.
“As infrastructure and services expand across the wider Middle East and Africa, this integrated, smart approach will be increasingly in demand,” said Ashish Panjabi, COO at Jacky’s Business Solutions.
Building on regional strength
With more than 25 years of experience in queue systems, Jacky’s brings deep expertise in designing and deploying solutions across sectors including government, real estate, telecom, and aviation. Their proactive alignment with UAE digital mandates — such as early adoption of paperless ticketing — showcases their readiness to support broader national objectives.
GMS, meanwhile, continues to provide system training and technical support as part of the expanded partnership. “Where there is people, there is chaos — and where there is chaos, queue management brings order,” said Ang Wern Chie, COO of General Microsystems. “This is especially true in rapidly developing or post-conflict regions.”
Together, Jacky’s and GMS are enabling a new standard for service delivery — one that combines technology, local understanding, and a shared commitment to better experiences for citizens and service providers alike.
If you want to explore what QMS can do for your customer-centric business, reach out to our team on vms.sales@jackys.com
