Jacky’s at FESPA 2025: Innovation Meets Sustainability

The global print and signage industry continues to evolve — and FESPA 2025 made it clear that innovation and sustainability are leading the way. Our team was on the ground in Amsterdam, engaging with partners, exploring new technologies, and connecting with customers from across the GCC.
FESPA 2025 brought together some of the most forward-looking names in print, packaging, and visual communications. For our team, the exhibition was not just a showcase but a springboard: a chance to identify emerging trends, strengthen relationships with our global partners, and explore how we can help customers in the Middle East capitalise on these new developments.
Partnerships That Drive Innovation
We were pleased to meet with our core technology partners — Zünd, BRM Laser, and 3A Composites — each of whom unveiled solutions that speak directly to the evolving needs of the graphics and packaging sectors.
Zünd reaffirmed its leadership in digital cutting with its “Reliable Allrounder” theme, highlighting precision automation and productivity through modular systems adaptable to diverse applications.
3A Composites introduced several standout products focused on sustainable performance, including:
FOREX®re – a rigid PVC board made with ~30% recycled content, offering excellent printability and durability for high-volume campaigns.
SINTREX™ – a new PET-based substrate offering excellent fire behaviour, surface quality, and recyclability, ideal for indoor and outdoor signage.
DISPA® 5mm – a new variant in the 100% paper-based board family, expanding eco-friendly options for POS displays and signage.
These launches mark an important shift in material science — one that balances performance with environmental responsibility.
Engaging with Regional Markets
A strong turnout from the UAE, Saudi Arabia, and Bahrain underscored the growing appetite for innovation across the GCC. Our conversations with customers centred around scaling production, reducing waste, and integrating new technologies to meet changing market demands. The level of engagement reaffirmed our belief in the region’s growth potential — and in the value of being on-site to listen, learn, and collaborate.
Exploring What’s Next
Beyond existing partnerships, FESPA opened doors to new opportunities. Early discussions with a South Korean manufacturer of high-speed printers and a European textile folding system provider signal promising additions to our portfolio — particularly as customers look to streamline textile and garment workflows.
Customer interest in sustainable media options was clear. We’re now expanding our focus on high-performance substrates from trusted brands like 3A Composites — offering our clients materials that meet both commercial and environmental expectations.
Moving Forward Together
FESPA 2025 wasn’t just about new products — it was about perspective. The show reinforced our commitment to helping customers in the Middle East stay ahead of the curve with technologies that are as practical as they are progressive.
As we return from the show, we bring back more than insights. We bring a renewed focus on delivering meaningful value — through solutions that help businesses print smarter, work more efficiently, and grow sustainably.
If you want to explore some of the technologies from our partners at FESPA, reach out to our team on support@cuttingedge.solutions for a quick chat.