From the GITEX Floor to the Field: What Businesses Want from Their Next Device

As the buzz of GITEX Global 2025 abates, one thing is clear — businesses across the UAE are thinking beyond the next product launch. They’re looking for technology that can survive the field, secure their data, and stay relevant longer.

At Jacky’s Business Solutions’ stand with Samsung Electronics Gulf, enterprise visitors shared candid insights into what matters most in their digital transformation journeys — and it all comes down to reliability, security, and sustainability.

Industries Driving the Demand

This year’s GITEX saw heightened interest from the logistics, payments, and customer service sectors, where secure, rugged mobility can directly impact operational efficiency. Several organisations have already initiated pilot discussions, signalling a strong appetite for enterprise-ready Android solutions that rival established players in the rugged device space.

In industries like logistics, field service, and utilities, mobility is no longer a luxury — it’s essential. But as many business leaders told us, standard consumer devices still struggle to meet the demands of real-world environments.

That’s where Samsung’s Galaxy Tab Active5 stood out. With its dual hot-swappable 5,000mAh batteries and rugged build, the device delivers consistent uptime in the toughest conditions. Combined with a rugged keyboard accessory, it offered visitors the usability of a laptop with the durability of a field tool — a combination that left a lasting impression.

Security Moves to the Forefront

Every conversation eventually circled back to one word: security. As teams become more mobile, organisations are recognising the need for greater visibility and control over their devices.

The Samsung Knox platform drew strong interest for its ability to protect enterprise data, enable remote management, and ensure compliance across distributed workforces. As Ashish Panjabi, COO at Jacky’s Business Solutions, put it: “Security will continue to dominate enterprise discussions, and this is where Samsung truly stands out among Android competitors.”

Designed for Long-Term Value

According to Manoj Ganapathy, Division Manager for VMS at Jacky’s, the enterprise conversation isn’t just about performance — it’s about longevity. Samsung’s Enterprise Edition devices reflect that shift, offering up to seven years of security updates and a two-year product lifecycle to simplify large-scale rollouts.

These models also come with a one-year Knox Suite subscription, giving IT administrators full control over deployment, security, and management — an essential advantage for organisations scaling their mobile ecosystems.

Looking Ahead

From the conversations on the show floor to the needs voiced by industry leaders, one trend is unmistakable — mobility now means resilience, control, and intelligence.

At Jacky’s Business Solutions, our mission continues to be helping organisations across the region bridge that gap — turning technology investments into long-term operational advantage.

We invite visitors to experience this vision at our “Ctrl+J” head office. Reach out to our team on vms.sales@jackys.com to set up demos or explore more.

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