Jacky’s Business Solutions took part in Microsoft Surface Reseller Connect in Dubai recently, with a focus on Surface for Business strategy and planning for the coming year.
The event provided an opportunity to engage with Microsoft on the regional outlook for Surface and consider how Jacky’s can continue supporting customers as their workplace technology requirements evolve.
Planning around how people work
For organisations reviewing their business devices, the decision starts with the people who will use them. A team working across offices and customer sites may have different requirements from employees using demanding applications or spending most of their day at a desk.
Mobility, performance and ease of use need to be considered alongside deployment, security, management and ongoing support. As AI becomes a larger part of workplace technology planning, businesses also need to identify where new capabilities can contribute to everyday work.
The token economy and reliance on cloud solutions has meant many CTO’s are struggling to contain costs. The Surface Pro Ulta will enable much of this work to be done locally and ringing in potential savings in the long term as well as added on-site security of critical data.
These considerations provide the wider business context for Jacky’s engagement with Microsoft and its planning for Surface solutions in the region.
Connecting product direction with customer needs
Partner engagement helps connect a vendor’s direction with the practical questions customers face when investing in technology.
For Jacky’s, the focus is on helping organisations assess Surface within their working environment. That means considering suitable devices for different roles, compatibility with business applications and how a deployment will be managed throughout its use.
Planning ahead also gives businesses an opportunity to review their requirements before a device refresh becomes urgent, allowing time to assess options and prepare their teams.
Participation in Surface Reseller Connect forms part of Jacky’s continued engagement with Microsoft, supporting its focus on business computing solutions that respond to regional customer needs.
To discuss Microsoft Surface solutions for your organisation, contact bridget.dsouza@jackys.com.
